£1.2M Revenue Generated in 12 Months through Full-Stack Email Marketing
Email Marketing
About the Client
This esteemed, globally recognized company had faced disappointing results with previous agencies. After reviewing our case studies and seeing the potential of email marketing, they trusted Nestige Media to handle every aspect of their strategy.
Results
- £1.2M in revenue generated within 12 months, representing a 34.22% increase.
- 57% of the revenue came from targeted email campaigns, with 43% generated through automated email flows.
- Improved customer retention and the average customer life time value, reinforcing the brand’s position as an industry leader.
Project Objectives
- Drive a significant increase in revenue through a comprehensive email marketing strategy.
- Implement a full-stack solution to manage all facets of email marketing, from strategy to execution.
- Strengthen customer relationships and increase customer lifetime value.
Solution
Nestige Media executed a full-stack email marketing strategy, encompassing planning, strategy, implementation, and ongoing optimization. Key elements included:
- Designing and launching targeted email flows and campaigns to nurture and convert subscribers.
- Using dynamic product recommendations based on user behavior and purchase history to boost engagement and conversions.
- Developing highly tailored campaigns with precise segmentation to ensure maximum relevance and ROI.
- A/B testing subject lines, creative content, and offers for continuous optimisation.
Execution
We managed the entire email marketing process to ensure seamless delivery and impactful results:
- Created strategic campaigns aligned with the brand’s business goals.
- Built personalised automations
- Conducted regular performance tracking and testing to improve metrics.
- Continuously refined email content and segmentation based on performance data.