Sales Target Exceeded by 14%
Within 30 Days
Email Marketing
Results
- £114,000 in new revenue generated within just 30 days, exceeding the target by 14% in 67% of the allotted time frame.
- Significant improvements in email engagement metrics, including open rates, click-through rates, and conversions.
- Established a scalable email marketing foundation for continued revenue growth.
About the Brand
This client, a rapidly growing eCommerce business, approached Nestige Media with an ambitious revenue target of £100,000 to be achieved within six weeks. With an existing email marketing setup that lacked segmentation and strategic flows, they sought a data-driven approach to unlock their brand’s potential and achieve aggressive revenue goals.
Project Objectives
- Achieve £100,000 in revenue within six weeks through email marketing.
- Implement a data-driven strategy for long-term revenue growth.
- Improve customer engagement and retention through personalised communication.
Solution
To meet the client’s challenging goals, Nestige Media designed and implemented a robust email marketing strategy featuring:
- Hyper-segmentation, targeting distinct customer groups with tailored messaging to maximise engagement.
- Development of strategically optimised email flows, including cart abandonment, browse recovery, and post-purchase sequences.
- Automation of email campaigns to ensure consistent communication while saving time and resources.
- Conversion-focused email design and copywriting, aligned with the client’s brand identity to drive click-through and sales.
Execution
Our results-focused strategy included:
- Analysing customer data to create hyper-targeted segments based on behaviour, demographics, and purchase history.
- Building and launching key email flows, including personalised product recommendations and targeted promotions.
- A/B testing subject lines, CTAs, and content formats to continuously improve campaign performance.
- Monitoring performance metrics in real time, making adjustments to optimise open rates, click rates, and conversion rates.