2477% Revenue Increase from a Single Email
Email Marketing
Results
- Revenue from the single email increased by an impressive 2477%.
- Subscriber sign-ups 2x after implementing the new form.
- Significant improvement across all key metrics, including open rates, click rates, placed order rates, and average order value.
- Demonstrated the transformative power of a meticulously optimised email, setting the tone for continued email marketing success.
About the Brand
This eCommerce client had an existing email marketing strategy in place but struggled with underperforming results from their welcome flow. With high potential but poor initial metrics, they approached Nestige Media to improve engagement and drive revenue growth through strategic optimisation.
Project Objectives
- Enhance the performance of the welcome flow.
- Increase subscriber sign-ups through a reimagined sign-up form.
- Boost revenue generated from welcome flow.
Solution
Nestige Media implemented a comprehensive optimisation strategy tailored to maximise results. Key initiatives included:
- Redesigning the sign-up form to improve user experience and capture rates.
- Refining email copy to better align with the brand voice and audience expectations.
- Crafting visually engaging creatives and layouts to capture attention.
- Testing and optimising the call-to-action (CTA) and offer to encourage conversions.
Execution
Our data-driven approach focused on continuous refinement and impactful changes:
- Conducted A/B tests to identify the most effective sign-up form elements and email structure.
- Crafted concise, engaging email content with clear CTAs that led users seamlessly to the site.
- Designed captivating email creatives aligned with the brand's aesthetic, ensuring maximum engagement.
- Analysed and optimised each component of the email, from subject lines to layout, to drive key metrics such as open rates, click rates, and placed order rates.