First-Ever Email Marketing Effort Yields £44.6K
in Just 3 Weeks
Email Marketing
Results
- £44.6K in revenue generated within just 3 weeks.
- Achieved remarkable ROI from the client’s first foray into email marketing.
- Established email marketing as a sustainable and scalable revenue channel for future growth.
About the Brand
This client, a growing eCommerce business, had never explored email marketing before. With untapped potential and a desire to create a new revenue channel, they turned to Nestige Media to launch their first-ever email campaigns.
Project Objectives
- Introduce email marketing as a key revenue-driving channel.
- Build and implement a foundational strategy from scratch.
- Achieve significant results within a 3-week period across the last 2 months in Q4.
Solution
Nestige Media devised a focused, high-impact strategy to deliver rapid results. Key actions included:
- Developing foundational email flows
- Crafting engaging campaigns designed to resonate with new subscribers and drive conversions.
- Implementing data-driven segmentation and personalisation to target specific customer groups effectively.
- Continuously monitoring and optimising campaigns for maximum performance.
Execution
Our fast-paced approach ensured measurable success within the tight timeline:
- Designed and deployed essential email flows to nurture and convert customers.
- Strategically scheduled campaigns to coincide with high-purchase-intent periods in November and December.
- Created A/B testing frameworks to refine email performance in real time.
- Focused on visually impactful and compelling email content to drive immediate engagement.